If you want your brand messaging to resonate and convert, you need to think of it like a story. Why? Because every great story follows a predictable structure, and the human brain is wired to respond to stories. When you structure your brand message using the same principles that make movies and books compelling, your audience will immediately understand who you are, what you do, and why it matters to them.

Why do some brand messages stay with us for years, while others disappear the moment we hear them?

There are specific psychological principles that determine whether a message sticks or gets ignored. And once you understand them, you can apply them to your own brand messaging to make it 10x more effective.

You don’t have a lead problem…you have a messaging problem.

Let’s cut to the chase: If your marketing efforts aren’t bringing in leads and sales, the problem isn’t your ads, social media, or SEO.