If explaining what you do feels like a tongue-twister, or you keep attracting
clients who just don’t get it, it’s time for a messaging makeover

YOUR BRAND MESSAGE MAP

It’s so frustrating!

You have a fantastic offer but nobody’s buying!

Here’s the thing: The problem may not be your offer – it’s your message.

When your message is unclear, potential clients will tune you out.

But when you nail your message, people instantly understand what you do, why it matters, and why they need to buy from you.

It’s time to craft a brand message that makes clients say, “I need this!”

Your Brand Message Map

Get the step-by-step workbook designed to help you create a clear, compelling brand message that attracts and converts the right-fit clients

Inside, you’ll learn how to:

Define your ideal client so your message speaks directly to them

Clearly communicate what you do in a way that makes sense (no more rambling!)

Position yourself as the go-to expert without sounding salesy

Apply your message across your website, social media, and marketing content

What You Get

  • A 20+ page fillable workbook packed with guided prompts to refine your message

  • Plug-and-play framework to create your elevator pitch so you’ll never worry about answering the question “So, what do you do”

  • Bonus: Tips on how to use ChatGPT to write on-brand copy so you can generate copy faster and easier

Who This Is For

  • Coaches, consultants, and service providers who want to attract the right-fit clients

  • Entrepreneurs who struggle to explain what they do clearly

  • Anyone who want their marketing to finally work

  • Took all the guesswork out

    I was hesitant to invest in another marketing resource, but this was hands-down the best money I’ve spent. The step-by-step framework took all the guesswork out of crafting my brand message. If you're on the fence—just get it!

    Emily J., Social Media Strategist

  • I feel so much more confident

    I’ve wasted HOURS trying to write my website copy before, but this workbook gave me the clarity I needed in just a couple of sittings. My messaging is now crystal clear, and I feel so much more confident promoting my business!

    Ava S., Virtual Assistant

  • Game-changer!

    What I love most is that this isn’t just theory—it’s actionable. Within a day, I had a brand message that I could immediately use on my website, in my social media bio, and in my email signature. Game changer!

    Krista D., Leadership Consultant

  • This workbook helped me do it myself!

    I thought I needed an expensive copywriter to fix my messaging, but this workbook helped me do it myself! The prompts made it so easy to define what I wanted to say. Highly recommend!

    Lisa M., Sales Consultant

  • I'm getting way more inquiries from my ideal clients

    Before this workbook, my website and social media were all over the place. Now, my messaging is clear, my services are easy to understand, and I’m getting way more inquiries from my ideal clients.

    James R., Podcast Editor

Your business deserves marketing that works.

I’ve been in the marketing game in one way or another since 1994, working with hundreds of clients just like you – driven businesses ready to take it to the next level.

After building and selling my half of a web agency, I knew I wanted to roll up my sleeves and work directly with micro and small businesses, bringing my expertise as a designer, marketer, web strategist, and StoryBrand Certified Guide to the table.

From helping your define your marketing direction to crafting customer-focused messaging and optimizing websites, I help you go from “just there” to the go-to choice in your market.

You don’t have to go it alone. With the right strategies and a trusted partner by your side, you’ll start connecting with your ideal audience, converting higher-quality leads, and see real revenue growth.

Let’s craft your brand message that makes clients say, “Yes, I gotta have this!”

(Instant download. No fluff–just results!)

© 2025 A. K. McConnell LLC. All Rights Reserved.